It’s welcome that attention is focusing on relieving obesity – following the news that the weight loss drug semaglutide is becoming available for some people in the UK. But can an injection really fix what for many people is a deep-seated relationship issue with food?

Semaglutide works as an appetite suppressant, mimicking the hormone which makes us feel full after eating – thus reducing the amount you want to eat and overall calorie intake. The drug will be offered for 2 years; and the depressing (but unsurprising) evidence is that people regain most of the weight after coming off the drug.

And that’s the trouble with many of these “get slim quick solutions”. They are not really solutions at all – or not lasting solutions. Whether it’s appetite suppressants, meal replacements, or even forcing yourself on a diet. They all miss the fundamental point that overeating and eating the wrong foods are often patterns that are driven by our emotions. And so to address these habits of action (eating too much, turning to takeaways and sweet stuff, compulsive snacking), sometimes we need to address the habits of emotion that lie beneath.

And that’s what hypnotherapy for weight loss can do. It can help people understand the root cause of their emotional eating and then make a shift at the subconscious level. Because compulsions to eat in ways you don’t want to are rooted in your subconscious, and may well continue to show up after (or even during) any drug treatment or diet.

Hypnotherapy is a safe, natural process – a bit like meditation – where you go into a nice relaxed, focused state. Your hypnotherapist guides you to understand and then root out the underlying emotional cause driving unhealthy eating patterns. It’s a remarkably swift process, creating long-term changes in your eating patterns, which result in steady, safe and lasting weight loss.

No one solution is a panacea of course and obesity issues facing individuals and communities are complex and multifaceted and need a range of different approaches. However, for people struggling with emotional eating, hypnotherapy can swiftly and easily bring about amazing and lasting changes in your eating patterns. And it’s a solution where you are in control.

Please feel free to contact me on 07903 015758 if you want to find out more about my hypnotherapy for weight loss.